I wrote a few weeks back about about the "reinvention" of Sean John. The urban label was once one of the most respected and acclaimed young fashion brands in the world, even beating out favorites Marc Jacobs and Calvin Klein for the 2004 CFDA Menswear Designer of the Year award. Soon after, Sean John celebrated the most successful cologne launch in history with "Unforgivable." But then, something happened. Sean John lost its edge, it's direction. It stopped being the exciting underdog label to watch. They didn't even participate in New York Fashion Week for years.

But now, for their 10 year anniversary the house that Diddy built seems to have new life. The 2009 fall line continues to take chances and still deliver creative, sophisticated and smart urban ready-to-wear.  Welcome back.

Cheers,

-JM