Great Ads: J'ADORE by DIOR
Sunday, 18 December 2011 00:53

 

Reanimating dead celebrities is creepy. There, I said it. I cringe when I see companies using the likeness of a long dead celebrity to hawk a product (especially one that the celeb never even lived to see). But, somehow in 1:30, director Jean-Jacques Annaud makes it work brilliantly in his new spot for Christian Dior's J'Adore.


The short "movie" pairs the classic beauty of (actress and long time Dior spokesmodel) Charlize Theron with that of Grace Kelly, Marlene Dietrich and Marilyn Monroe. In the ad, they interact, hug and prepare to walk the runway in front of the backdrop of 'Galerie des Glaces' at the 'Château de Versailles'.The result is nothing short of awe-inspiring.

Cheers,

-JM

 

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