I think everyone knew it would be a big deal when music mega-mogul Shawn "Jay-Z" Carter released a book. But, even I didn't expect this level of marketing from the notoriously introverted superstar. Exhibit A: This Gucci bomber-style jacket, lined with pages from Carter's "Decoded" that is currently on display in Gucci's flagship NYC Fifth Ave store.
The jacket was designed by Gucci's Creative Director, Frida Giannini and is currently a one-off exclusive. It is part of a worldwide scavenger hunt for pages of "Decoded" organized by Jay-Z and Microsoft Bing. Brilliant marketing aside, this jacket is incredible.
